Privacy Policy

Information We Collect

Website Analytics

We use Vercel Web Analytics to understand basic website traffic, such as how many visits the site receives and which pages are viewed. Vercel Web Analytics may record data points such as event timestamp, URL, dynamic path, referrer, filtered query parameters, approximate geolocation, device type, operating system and version, browser and version, and the Web Analytics script version.

Vercel Web Analytics does not use third-party cookies. Vercel describes its analytics as using aggregated data that cannot identify or re-identify visitors by default. It does not collect personal identifiers that track and cross-check visitors across different applications or websites. Data points are anonymous and are not tied to an individual, customer, or IP address.

Vercel identifies visitors using a hash created from the incoming request. The lifespan of a visitor session is not stored permanently and is automatically discarded after 24 hours.

We use this information only to understand whether the website is being visited and which pages are useful. We do not use it for advertising, profiling, or selling data.

Email You Send Us

If you email us, we receive the information you choose to include. This may include:

• your name;
• your email address;
• your company, role, or other details you include;
• the contents of your message.

Hosting and Security Logs

Our hosting provider may process standard technical request data, such as IP address, user agent, requested URL, timestamps, and error information, to deliver the website, keep it secure, and diagnose problems.

What We Do Not Do

• We do not run advertising trackers.
• We do not sell personal information.
• We do not have website accounts or profiles.
• We do not collect payment details on this website.
• We do not operate a newsletter or marketing email list on this website.
• We do not use contact forms on this website.

Why We Process Information

We process the limited information described above for these purposes:

• to host, operate, secure, and troubleshoot the website;
• to understand basic website usage through aggregated analytics;
• to respond if you email us;
• to keep business records where necessary.

Our lawful bases may include our legitimate interests in operating and improving a simple company website, your consent where you choose to contact us, performance of a contract or pre-contractual steps where your message relates to a product or service, and compliance with legal obligations where applicable.

Security of Your Information

When we collect and process personal information, and while we retain it, we protect it within commercially acceptable means to prevent loss, theft, unauthorised access, disclosure, copying, use, or modification.

Although we do our best to protect the personal information you provide, no method of electronic transmission or storage is 100% secure, and no one can guarantee absolute data security.

How Long We Keep Information

We keep emails for as long as needed to deal with the enquiry, maintain business records, or protect our legal interests. We do not create visitor profiles from Vercel analytics data.

Aggregated analytics and hosting data are retained according to the settings and retention periods provided by Vercel and any other infrastructure providers we use.

Service Providers

We use service providers to run the website and communicate with people who contact us. These may include:

• Vercel, for website hosting and Web Analytics;
• email service providers, for receiving and replying to email;
• professional advisers or business administration providers, where necessary;
• regulators, courts, or public authorities where required.

We do not share personal information with advertising networks or data brokers.

International Transfers

Our service providers may process information in the United Kingdom, the European Economic Area, the United States, or other countries where they operate. Where information is transferred internationally, we rely on safeguards provided by those service providers and applicable law.

Your Rights and Choices

You do not have to provide personal information to us, but if you do not, it may affect your ability to use parts of our website, products, or services.

Depending on the circumstances, you may have the right to:

• be informed about how your data is collected, processed, shared, and stored;
• request access to personal information we hold about you;
• ask us to correct inaccurate, incomplete, or out-of-date information;
• ask us to erase personal information in certain circumstances;
• restrict or object to processing in certain circumstances;
• request a portable copy of personal information you provided to us electronically;
• withdraw consent where processing is based on consent;
• opt out of marketing communications.

We will not discriminate against you for exercising your rights over your personal information. We may need to request specific information from you to help confirm your identity before fulfilling a rights request.

Complaints and Data Breaches

We will comply with laws applicable to us in respect of any data breach. If we become aware of a data breach affecting personal information, we will investigate and notify affected people or regulators where required.

If you believe we have breached a relevant data protection law and wish to make a complaint, please contact us using the details below and provide full details of the alleged breach. We will investigate your complaint and respond in writing.

You also have the right to lodge a complaint with the Information Commissioner's Office, the UK supervisory authority for data protection issues.

Business Transfers

If we or our assets are acquired, or in the unlikely event that we go out of business or enter bankruptcy, personal information may be included among the assets transferred to parties who acquire us. Any acquiring party may, to the extent permitted by applicable law, continue to use personal information according to this policy.

Changes to This Policy

At our discretion, we may change this Privacy Policy to reflect updates to our business processes, current acceptable practices, or legislative or regulatory changes. If we change this policy, we will post the updated version at this same link.

If changes are significant, or if required by applicable law, we will contact affected users where we have suitable contact details and obtain consent or provide opt-in or opt-out choices where required.

Contact Us

For any questions, concerns, rights requests, or complaints regarding your privacy, you may contact our privacy contact: